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A new version of the AdsML Framework 2.0, Release 8 from the AdsML Consortium is now available for download from http://www.adsml.org/2006/announcements/adsml-framework-2-0-release-8-issued/.
Below is an extract from the “Vision” document which outlines the broad goals of AdsML.
_“2 The Vision of AdsML
According to its Charter document, the mission of the AdsML Consortium is 3-
• to create an internationally-adopted set of specifications and associated
business processes for the electronic exchange of business information and
content for advertising
• to simplify and accelerate business interactions
• to facilitate use across multiple media in both current and future
This dry, somewhat technical statement masks the simplicity and power of what
the AdsML Consortium aims to do. Stated informally, AdsML’s vision is to tie
together all of the parties involved in producing, booking, distributing
and publishing an ad as if they all used the same software system – but
without actually requiring everyone to switch to a different software system or